Small Budget Marketing Strategies for Michigan Small Businesses
Hello!
My name is Markus Moorlag and I live in Kalamazoo.
Over the past decade, I’ve had the opportunity to work for and learn from Fortune 500 corporations, private equity firms, and small businesses with just a handful of employees. Each experience shaped me — teaching me how organizations operate, how people lead or fall behind, and what truly drives success at every level.
The greatest lesson I learned was personal; no paycheck or title in Corporate America could replace the fulfillment that comes from building something meaningful of my own. I’ve seen small business owners rise, stumble, and rise again — and I admire them all for their courage to chase purpose over the dull celebratory pizza parties big corp. is known for.
I’ll meet you at your office. I’ll meet you on the job site. I’ll meet for breakfast, lunch, or dinner — whatever works best for you. All I ask is that we value each other’s time and keep every meeting purposeful.
I’m not chasing riches, I’m chasing freedom.
I’m not a salesperson. I’m an advocate for your small business in our community.
Currently working by referral only, but love hearing other’s stories and making connections in the community! Please reach out anytime!
Branding & Print Marketing
Logo Design & Brand Identity – Create a cohesive brand (logo, colors, fonts, and visual style).
Business Card Design & Printing – Professional cards with QR codes or call-to-action.
Flyer & Brochure Design – Local event handouts, service menus, or special offers.
Signage & Vehicle Wrap Design – Eye-catching designs for storefronts, trucks, and trailers.
Branded Merchandise T-shirts, hats, magnets, or stickers for local giveaways.
Analytics & Strategy
Marketing Strategy Plans – Custom 6- or 12-month plans for growth.
Performance Tracking & Reporting – Monthly reports on traffic, calls, and ROI.
Digital Presence & Website
Website Design & SEO Setup – Build or optimize websites for mobile and search visibility.
Google Business Profile Optimization – Enhance maps listings with keywords, photos, and posts.
Landing Page Creation – For special offers, ads, or seasonal campaigns.
Online Review Management – Encourage and respond to Google/Facebook reviews.
Social Media & Content
Social Media Setup & Management – Create and manage Facebook, Instagram, or TikTok accounts.
Content Creation – Custom posts, reels, videos, and photography.
Social Media Advertising – Targeted Facebook and Instagram ad campaigns.
Email Marketing Campaigns – Monthly newsletters or promotional emails.
Blog Writing & SEO Content – Articles that build trust and improve search rankings.
Advertising & Lead Generation
Google Ads Management – Local search ads for leads and visibility.
Local Directory Listings – Placement in local business directories (Yelp, Angi, etc.).
Retargeting Campaigns – Ads that follow past website visitors online.
QR Code Campaigns – Drive traffic from print materials to digital offers.
